Q&A

What is Even Keel, in one sentence?

A UK directory of checked professionals that publishes what the journey from the car park to your treatment room actually involves, in measurements.

What does it cost?

Two plans. Harbour, the everyday plan, is £29 a month. Compass, the accredited plan, is £79 a month and includes your listing: one price, £79 in all. Each additional location is £10 a month, on the same payment. The first fifty pay £19 on Harbour or £49 on Compass, for the life of the listing. Prices include any VAT.

Compass has to be earned before it can be bought: the assessment comes first.

Both plans, side by side.

What do you actually check before my listing goes live?

Your professional registration, against the register you tell us you are on. We look it up rather than taking your word for it.

The pay button appears once that check has passed. We take payment only from a professional we have already confirmed is who they say they are.

How long does the access record take?

About forty minutes with a tape measure, once. It is the most tedious part of setting up a listing and we would rather say so than have you find out.

It is also the entire reason this directory exists, and it is the part somebody with COPD, heart failure or a mobility problem reads first.

I work at more than one place.

Each location is its own listing at £10 a month rather than £29. One person working Mondays in one town and Thursdays in another is one customer.

I share a building with other professionals.

Then you share one access record for it, and that is deliberate — the building is the same building whoever is describing it. Every change is logged with who made it, and if somebody replaces something you declared, you are told.

I only do home visits.

You are listed by the areas you cover rather than as a place people come to, and you appear for anybody searching inside those areas. There is a separate set of questions about what you bring and what you can work around.

Why do you ask me to measure the way in?

A patient choosing a professional wants to know what the journey involves: how many steps at the entrance, how many metres from the nearest parking to the door, how many metres from the front door to the treatment room, whether there is somewhere to sit on the way, and whether there is room for a portable oxygen concentrator beside the chair. For a great many people that is the question that decides whether they book, and it is the part a patient with COPD, heart failure or a mobility need reads first.

You measure it once, with a tape measure: about forty minutes. Every fact is published as measured (“20 m to a step-free entrance”), and each patient judges it for themselves.

How many patients will I get?

Even Keel is young, so the honest answer is your own numbers, as they arrive: your portal shows how often you appear in results, how often your profile is opened, and the enquiries you receive.

What you are buying is exactly this: a verified listing, in the UK directory that publishes measured access data, at a price locked for as long as you keep it. Among the first fifty, you are also early in your area.

Who sets my reply time?

Your enquiries do. It is measured from real enquiries and shown to you as a median; it is the same measure for everybody.

Why is a second location £10?

One person working Mondays in one town and Thursdays in another is one customer. A second location is a second entry in the search, so it is £10 a month, on the same payment as your plan.

What does the subscription pay for most?

The check. We look up your registration on the register itself before anything goes live, so every listing a patient reads belongs to somebody checked.

What happens if a payment fails?

Your listing stays live, in exactly the same place. The badge and the enquiry inbox return as soon as the payment is sorted out.

Somebody looking for a step-free entrance needs the fullest directory we can give them, so every listing stays in view for them.

Can I pay to appear higher up?

Position is the same for everybody, on every plan, always. That is what makes every listing worth believing, the access data most of all.

What is the founding fifty price, exactly?

£19 a month on Harbour, or £49 on Compass, fixed for as long as you keep it. Three terms, said plainly: the price belongs to the listing, so a new owner starts at the price of the day; it runs while the subscription runs, and coming back later is at the price of the day; and fifty means fifty.

Can I cancel?

Any time, from your portal. The listing stays live to the end of the month you have paid for.

What is Even Keel accreditation?

A published standard, assessed by us, with an in-person access check where that is practical. It comes with the Compass plan, £79 a month, which includes your listing.

It is earned before it is paid for. The criteria are public, the assessment happens first, and the pay button appears afterwards. You pay for the assessment; the outcome is earned.

Does accreditation move me up the results?

Accreditation changes your badge; your place in search follows the same rule as everybody's.

What if I stop meeting the criteria?

The badge comes off. The standard is continuous rather than a moment in time — a lapsed registration or insurance removes it the same day, whatever the payment says.

Who can see the enquiries I get?

You, and the Even Keel team. If you belong to a practice, whoever administers that practice sees them too, which is why adding somebody to a practice is done with Even Keel, one person at a time.

Is my reply time public?

Your reply time is shown to you, as a median measured from real enquiries. It stays a measure for you to steer by: good replies matter more than fast ones.

It is measured the same way for everybody, from the enquiries themselves.

What if somebody says my access details are wrong?

They can say so, and we would rather they did. Buildings change, barriers appear, lifts break. The record is meant to be correctable by the people who actually walked it, and you get to answer.

Can patients leave reviews?

A review can only be left against a real appointment that came through the directory — one review, one appointment. You get a right of reply, and a review you believe is unfair can be disputed.

Do I have to keep it up to date?

Yes, and Even Keel reminds you. Every listing is confirmed every 90 days to stay at the top; one waiting for its confirmation moves down the results, and after a hundred and eighty days it rests until it is checked back in.

That is the point: every listing a patient reads is current.

What if I go away for a fortnight?

Set a “closed until” date. It clears itself the morning after, so your listing opens again by itself.

What happens to my data if I leave?

You can close a listing or the whole account from the portal, and you are told what happens to what before you do it.